In order to build a professional sales team, improve the enthusiasm of the sales staff, arm their minds, and devote themselves to the current sales work with a fuller spirit and more powerful action, the company specially arranged a three-day sales training meeting with rich content from May 9 to 11, 2018.
The lecturer of this training is Zhu Ning, who is now the chairman of the sixth board of directors of Shanghai Jiaotong University MBA Homecoming Association, the mentor of "Innovation and Entrepreneurship" of Shanghai Zhangjiang Innovation College for ultra-low CEMS system, the columnist of Human Capital Management, and the partner of Beijing University.
During the lecture, Mr. Zhu taught our sales colleagues about the purchase decisions of B2B customers. This paper expounds the pyramid of trust, the power resistance in purchasing decisions, and the explicit and implicit needs of customers. It focuses on the purchase decision-making process of new customers, and explains in detail from six aspects: recognizing problems and needs, considering solutions, design standards, selection evaluation, purchase decision, and post purchase evaluation. The teacher fully mobilized the enthusiasm of our sales colleagues to participate through detailed case analysis and on-site questioning and interaction. Colleagues actively answered questions using the training points, and shared views in combination with the case content. The atmosphere was very warm.
During the three-day teaching, Mr. Zhu combined theory with practice, gave an in-depth explanation of each sales detail, and made analysis and comments based on the sales experience of sales colleagues. Through wonderful explanations, lectures and interactive teaching, we not only learned knowledge in the pleasant training process, but also enhanced our team awareness, which was unanimously praised by our colleagues. The salesmen actively participated in the interaction, and all groups and individuals spoke enthusiastically, which not only reflected the spirit of teamwork, but also showed their personal style. Mr. Zhu patiently and meticulously answered the questions raised by the sales staff and gave them directions.
The three-day training benefited us a lot. The sales elites of Beifen gained a more comprehensive improvement in their morale through several days of training, and the work objectives of VOCs online monitoring system were more clear, which injected a strong impetus to create a brilliant future in the second half of the year. We firmly believe that with the joint efforts of all of us, Beifen's online monitoring of environmental protection will go further and further.
